SEMA 2023

The SEMA Show 2023 is a Wrap!

Another successful SEMA on the books, and we couldn’t be happier with the incredible response we received while at the show. With our ALPHA 5 Nissan Z on display, our booth was constantly flooded with friends, fans, and industry colleagues. With tons of new prototype AMS parts on hand, show attendees were able to get a sneak peek at the latest our team has developed.

Safari Rally Z at the Nissan Booth

We were honored to team up with NISMO USA as a technical partner on the Safari Rally Z Tribute build. Inspired by the 1971 East-Africa Safari Rally winning 240Z, this build connects to Nissan Motorsports’ heritage and the popular trend for ‘safari’ sports cars. We provided our expertise in the power department, including delivering a custom ECU calibration netting an approximate 70 WHP increase over stock, allowing this Z to tear through untamed safari trails, or dominate on race track tarmac.

Brooke’s ALPHA Princess GTR Gets a New Set of Shoes

The ALPHA Princess became the Queen of Hearts at this year’s SEMA, as Brooke had her GTR on display in the Heritage Wheel booth, showing off some new heart spoked wheels.

Dustin Williams ALPHA 5 Z at Seibon Booth

We spotted Dustin Williams and his ALPHA 5 Z in the Seibon Booth this year, giving us a peek at the AMS Cold Air Intakes installed through the Seibon carbon fiber hood. Check out his full build series on his channel here: youtube.com/@dustiinw